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Self-initiatedBrand identity

An identity in motion.

WI—01 / BRAND IDENTITY
Role
Design, 3D and code
Year
2026
Tools
Three.js, Figma, Blender
Type
Self-initiated

The Walker Interactive brand, from monogram to motion.

  1. 01

    Challenge

    A new, independent company needed a face. A personal name and an independent point of view had to become an identity that feels built around movement, connection and the next possibility.

  2. 02

    Approach

    Start from what already existed: a silver monogram and blue orbital lines. Keep them as the foundation, then ask how the identity could move instead of sitting still.

  3. 03

    Solution

    Dimensional lettering, chrome surfaces and a bright canvas carry the monogram into every touchpoint. The orbital lines became motion: they trace, turn and settle around the mark.

  4. 04

    Outcome

    The identity now runs through this website, from the 3D emblem in the hero to the chrome type and the small details in between.

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